Three core services, done at a senior level. No junior handoffs, no templated strategies. Built specifically for local service businesses in Greater Boston.
Google Search is the highest-intent advertising channel available to a local business. Someone searching "HVAC repair near me" or "best Italian restaurant Somerville" is ready to act right now. Your job is to be there.
Most local Google Ads campaigns are set up once and left alone. Broad match keywords burning through budget on irrelevant searches. No conversion tracking so no idea what's actually working. Ads running 24/7 when your business is closed.
We build campaigns the right way: tight keyword targeting, negative keyword lists that actually get maintained, ad scheduling matched to your business hours, call tracking so every lead is attributed, and ongoing optimization based on what's converting, not just what's clicking.
For most local businesses, Google Ads delivers the fastest path to measurable ROI. We typically see meaningful results within the first 30 days.
Local service businesses see an average 3.4x return on ad spend within the first 90 days of a properly structured Google Ads campaign.
Google captures demand. Meta creates it. Instagram and Facebook put your business in front of the right people in your area before they have a reason to search, so when they do need you, you're already familiar.
For restaurants, this means promoting a new menu, a weekend special, or a private dining room to people within two miles who dine out regularly. For a med spa, it means reaching women in your zip code who follow wellness accounts and have household incomes that match your service pricing.
Meta's local targeting is genuinely powerful and genuinely underused by local businesses. The typical approach is a boosted post with no audience targeting, no pixel installed, and no way to measure if it did anything. We do it differently.
Every campaign starts with a proper pixel setup and audience strategy. We build warm retargeting audiences from your website visitors, lookalike audiences from your best customers, and cold audiences refined by location, behavior, and interest signals specific to your business type.
Restaurants and service businesses running local Meta campaigns see 40-70% lower cost per new customer compared to untargeted boosted posts.
When someone nearby searches "best dentist near me" or "Italian food Somerville," Google shows them a map pack of three local businesses before any other results. Being in that pack is the single highest-value piece of real estate in local marketing. It's free traffic, every day, forever.
Getting there requires two things done well: a fully optimized Google Business Profile, and a website that signals local relevance to Google. Most local businesses have neither. Their GBP is missing half the information Google wants, and their website has one page with no location-specific content.
We fix both. Your GBP gets a full audit and optimization pass covering every field, category, service, photo, and post. Your website gets location and service pages that target the specific search terms your customers are using. And your citation profile across directories gets cleaned up so Google can trust your information.
Local SEO takes longer than paid ads to show results, but the compound value is significant. A first-page ranking you earned in month six is still sending you customers in year three.
Clients reach page one of local Google results for their primary keywords within 4 to 6 months of consistent optimization work.
The standard agency report is designed to look impressive, not to be useful. Pages of impressions, reach, and engagement rate. Nothing that tells you whether marketing is paying for itself.
Every client gets a monthly report built around one question: did this produce more customers? We track phone calls, form submissions, booking clicks, and foot traffic signals. We tie those back to spend so you know your cost per lead and your return on investment.
Reports come with a written summary in plain English, not marketing jargon. What worked, what we changed, what we're testing next month. If something isn't performing, we say so and we explain what we're doing about it.
You also get a standing monthly call to walk through performance together. No ticket systems, no account managers in the way. Direct access to the person running your campaigns.
Book a free 30-minute audit. We'll look at your current setup and tell you honestly what the opportunity looks like.
Book Your Free AuditNo commitment · No sales pitch · Just honest feedback